| [What You Will Do]
At AI, marketing is strategic to our growth. If you’re a di...[What You Will Do]
At AI, marketing is strategic to our growth. If you’re a digital marketing rockstar, a PR guru, or think you have what it takes to bring innovation to a traditional market, join the team and unleash your creativity!
You will report to our Marketing Director, and be based in Shenzhen/Hong Kong depending on your choice. As a key player on the marketing team, you will be responsible for driving global marketing efforts with the objective of growing brand awareness and new client acquisition.
[Your Responsibilities]
- Set the strategy, priorities and KPI’s for all social and content marketing with two clear objectives: Institutionalize the AI brand globally and build the AI brand as an employer.
- Initiate and oversee actions related to our employee branding, including: employee referrals, videos, communications, printed material, etc.
- Execute the social strategy across its media channels: Facebook, LinkedIn, Glassdoor, Twitter, Google+, YouTube, Weibo and WeChat.
- Partner with our cross-functional teams, namely marketing and HR, to amplify their initiatives through creative campaigns, including both paid and organic.
- Curate engaging content for each social channel and manage the editorial calendar for these channels. This can include: social media posts, advertisements, employee stories & testimonial videos and white papers.
- Ensure consistent messaging across all content and channels include: social media, client facing and HR content.
- Monitor comments across all social channels and respond in a timely manner.
- Report on KPIs and measure results.
- Conduct regular benchmarks and market analysis.
[The Skills We’re Looking For]
- Native English is a must, native or fluent Mandarin (or other languages) is a major plus.
- Excellent communication and copywriting skills with a highly engaging writing style.
- Passionate about social media and content marketing.
- Have a BA in Marketing / Communications, with 1-3 years of Marketing, Marcom, or other related experience.
- Must thrive in a fast-paced environment with multiple projects.
- Able to see the big picture while maintaining strong attention to detail.
- Open to fresh approaches and ideas.
