| Responsibilities:
Social Media Strategy/Community Management
• Able to work...Responsibilities:
Social Media Strategy/Community Management
• Able to work with marketing team and Brand Experience Manager to craft and refine existing and future Social Media presence
• Seek out influencers across all social media. This includes celebrities and web celebrities
• Able to help strengthen the DJI community on all social networks
Content Creation
• Able to collate and filter content that is suitable for each social network
• Able to craft engaging and interesting posts to sell content
• A hunger for finding content constantly with a keen eye for more than the usual
• Share content on the content calendar with our subsidiary offices across the world
• Ability to understand the difference between engagement, frequency of post and NOISE
• Able to identify key time periods to post
Crisis Management
• Able to actively seek out potential and existing social media crisis and handle in a professional manner
• Able to report on any crisis to the broader Marketing team
Customer Service
• Able to respond to all customer service issues
• Escalate to the Brand Experience Manager cases that cannot be handled
Social Selling
• Ensure a balance is achieved with selling on promotion of our products on social media, to avoid SPAM
• Ensure relevant ad buy for a higher engagement of the audience
Reporting
• Able to provide weekly and monthly reports showing growth and key content that drove engagement
• Able to report on key competitor activity by week and by month
Fanbase growth
• Devise strategies to grow the fanbase of all accounts
General Requirements:
• Experience across Facebook, Twitter, Instagram, Linkedin, Pinterest
• Global and Regional experience in social media campaigns
• Ability to run campaigns to drive not just fan growth but awareness of DJI
• Understanding of our presence on our Social Media account and how to move forward with this
• Ability to read analytics of each social network and understand fanbase trends to tailor content to be the most impactful
• Work with various departments (Creative/Design/E-Commerce/PR/Sales) in promoting DJI but within brand limits
• Able to report on competitor activity
• Interest in the UAV industry and ability to source information about the industry
• Inquisitive, able to see the issue laterally and provide a solution
• Team member, able to work with others in a fast-paced and demanding environment
• Native or close to Native English speaker
