| s Head of New Media (Social Media, On-network media: Video, Images, etc.,), you ...s Head of New Media (Social Media, On-network media: Video, Images, etc.,), you will be responsible for media strategy, innovation, execution, performance and analytics across all new media channels and touch-points. You will think creatively and innovatively about how to create new opportunities for our potential users to know and experience our medical tricorder and related service. This role will blend the art and science of media to constantly test and improve our campaigns. You will build strategies that encompass paid, earned and owned media.
Your business smarts and creative vision will enable you to work successfully with internal and external partners to develop and execute strategic marketing objectives.You will raise our game for how we bring ideas to life by amplifying not just what we say, but critically how we go about saying it. You are a strategic leader and change agent who’s driven to make great work, with a deep understanding of digital marketing. You are a doer as well as a thinker, who does not settle for the expected and conventional, but works to push ideas beyond the norm.
Act as a primary client point of contact for management of all Warp United new media planning across the world.
Create pioneering communications strategy that drive new media amplification across all marketing communications. Use data voraciously to uncover new media opportunities, audience insights and smarter decisions overall.
Oversee integrated marketing plans across social and on-network media.
Engage and lead our media agencies by elevating their day-to-day work and inspiring them to innovate.
Create scientific approaches to testing and learning so that we are constantly improving our marketing mix.
Candidate Requirements:
5 years of experience in a marketing discipline (agency, client, start-up, etc.) managing digital advertising campaigns for complex clients.
Experience in media planning and execution tactics, with a proven track record of making innovation within the media space happen.
Experience working with product marketing focused businesses, with strong track record of leading highly productive marketing organizations.
Digital media expertise in Google Ad products/offerings e.g. AdWords, YouTube and Twitter.
Outstanding analytical capability. Proficiency in online measurement approaches, the digital video, and overall display landscape.
Strong communication skills across all levels in the company and a strong track record as a highly successful people leader with ability to motivate teams to excellence, with a passion for creativity.
