high salary| Responsibilities
Develop expansion and growth strategies for key marketing ch...Responsibilities
Develop expansion and growth strategies for key marketing channels including paid search, online media and social media advertising
Optimization and monitoring of advertising accounts (Google Adwords, Facebook ads...) performance across all advertising campaigns
Deliver on revenue and budget targets for assigned digital marketing channels and programs
Partner with the Performance Marketing manager and Marketing director on the selection/expansion of vendors and agencies that support growth plans
Work with the communications team to provide directions on the creation of new ad copy and landing pages for multiple markets
Partner with the analytics team to analyze weekly, monthly and quarterly reports: draw insights, help the team identify optimization tactics and adjust strategy
Develop best practice standard working procedures for paid advertising activity
REQUIREMENTS
Understanding of digital marketing across key channels including Paid Search,Video Advertising, Display Media and Social required. Experience with programmatic advertising is a plus
Previous experience (3+ years) with a proven record of demonstrating strong return on investment on Google Adwords (Youtube ads) or Facebook ads.
Strong understanding of web analytics, best practices and available data relevant to marketing optimization required.
A degree in Business, Analytical, Marketing, Finance, or Information Technology is a plus
Excellent English communication skills, both oral and written. Chinese is a plus
Additional Information
Experience on the language learning industry is a plus
ID:243789 | 2018/09/22/22点
