| Job Description
FOREO is seeking a Global Brand Manager to join its team in S...Job Description
FOREO is seeking a Global Brand Manager to join its team in Shanghai.
You will not be restrained by conventions. You will have big ideas and the strategic know-how to back them up. You will be unafraid to take on the conflicting roles of “dreamer”, “thinker” and “doer” in order to drive the FOREO brand to a boiling point.
As a fast-growing and entrepreneurial company, they are looking for nontraditional, action-oriented individuals who are looking to make an impact on the world through the work that they do.
The ideal candidate should feel just as comfortable working on strategic brand objectives as they are in the execution and creation of blogs, brand publications, brand webpage. In short, they are looking for someone who’s not afraid to challenge existing standards. They want someone who's driven to make great work and who’ll take the risks to get there.
Responsibilities
Help to define and create the brand strategy and assets that adheres to FOREO’s DNA and identity
Get their hands dirty by managing brand communications projects across various channels, including marketing communications, trade marketing, digital media and PR
Creation and update of brand content centers such as the Foreo Institute, Foreo.com
Responsible for working collaboratively with the Marketing Communications team including digital marketing, campaign management, PR, paid media, etc.
Responsible for the creation, management and execution of all marketing campaigns, ensuring creative brand expression through all consumer and cultural touch points, both external and internal
Hands-on doer with the ability to manage communications projects across various channels, including digital, print, OOH and PR
Cross-functional collaborator who will work with creative, web development, product development and sales teams to take ideas from conception to realization
Strong communication skills and ability to drive and work as part of a fast-paced team in a scrappy, start-up atmosphere
Requirements
Minimum 5+ years of experience in a corporate or agency setting, preferably with cross-functional exposure to campaign management, PR, copywriting, digital and other related functions – or surprise them with your background all together
Portfolio of original or breakthrough campaigns or a strategic understanding of how to break from the norm and make a brand stand out, based on demonstrable experience
Native English a must with fluency in other languages and cultures preferred
Desire to challenge the existing beauty industry and a healthy disrespect for the impossible
