| Job Description
Intimina seeks an Online Marketing Specialist to be an integr...Job Description
Intimina seeks an Online Marketing Specialist to be an integral part of the Global Marketing Team and to work closely with the Global Marketing Manager, IT developers, graphic designers and marketing specialists to develop and implement the Intimina online marketing strategy.
The role of Online Marketing Specialist will encompass contributing to the marketing strategy specifically from an online and social media perspective, being responsible for the brand’s websites, social media and online presence.
For more information on the Intimina brand, please visit www.intimina.com.
Responsibilities
Responsible for www.intimina.com (English, Spanish, Italian, French and German sites) - maintenance, new content, updates and changes
Attracting organic traffic from search engines
Optimising conversions on existing pages
Clear reporting on traffic
Responsible for Intimina’s global online and social media presence
Community Management: Animating communities on social networks
Video marketing: Knowing how to attract traffic using videos as a marketing tool
Building a brand newsletter in order to create customer loyalty
Advertising on Google Adwords and other online locations
Monitoring Intimina’s online presence
Social media copy writing and liaising with copywriters for online content
Liaise with IT developers for execution
Organization Relationships: Report to Intimina Global Marketing Manager and communicate with IT, marketing specialists, graphic designers, copywriters across the organization. Develop working relationship with all relevant functions.
Requirements
Conversion-driven individual with a strong interest in Web Marketing, SEO, SEM, Social Media Marketing, A/B testing, UX improvement, and Emailing strategies
Passionate about Internet marketing and willing to stay up to date with the latest trend and algorithm updates
Creative as a marketer, setting up trends rather than just following
Strong written and verbal communication skills in English
Native English speaker, Mandarin is an advantage but not necessary
Must be able to manage several project requests simultaneously while meeting tight deadlines
Highly self-motivated and directed
Ability to comfortably and masterfully promote, discuss, and develop products and topics concerning all aspects of women’s intimate wellness
Minimum educational level: Bachelor's degree in related field (Marketing, Communications, Social Media, Journalism)
Minimum 3 years related online /social media experience
Knowledge/understanding of marketing and creative process
Web Project management skills
Experience in CMS usage (Wordpress, OpenCart, etc.) necessary
Strong knowledge of HTML/CSS
Strong knowledge of Google Analytics
Experience with MailChimp is a plus
Working knowledge of pharmaceutical, cosmetic, health, wellness or similar environment a plus.
