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| Job Description FOREO is seeking a PR Manager to join its team in Shanghai. ...
Job Description

FOREO is seeking a PR Manager to join its team in Shanghai.

You will not be restrained by conventions. You will have big ideas and execution experience to back them up. You will be unafraid to take on the conflicting roles of “dreamer”, “thinker” and “doer” in order to create interest and buzz around the brand. As a fast-growing and entrepreneurial company, FOREO is looking for nontraditional, action-oriented individuals who are looking to make an impact on the world through the work that they do.

In short, FOREO is looking for someone who’s not afraid to challenge existing standards, who wants to take ownership of the work they do, and someone is unafraid to innovate/redefine the most traditional of roles. FOREO wants someone who's driven to make great work and who will take the risks to get there.
Responsibilities

Develop and execute a 12 monthly PR plan that encompasses regular brand profiling, product placements, campaign and launch announcements, proactive topic pitching, celebrity seeding, sponsorship
Responsible for the ideation, writing and pitching of brand related PR content focusing on US media and bloggers, includes press kits, press releases, media alerts etc.
Building and maintain strong relationships with media contacts across all categories, including business, news, beauty, lifestyle, technology, innovation, focusing on the US and other English speaking markets
Constantly be in touch with media (on a daily basis), contacting, pitching, answering requests in timely manner
Stay up to date on latest trends and hot topics to create newsworthy angles, keeping the FOREO brand and its products relevant well past typical “launch” PR periods
Working with the Global Marketing team, regional/ local teams and agencies to develop newsworthy stories about current and upcoming marketing projects, campaigns, product launches and events
Assist in the execution and coordination of paid media campaigns across print and online channels
Database management, coverage tracking and reporting
You will work closely with and report to the Global PR & Campaign Manager
Requirements

Bachelor's Degree in Marketing, Communications or relevant degree
Minimum 2+ years of experience in a PR role, either in-house or agency side
Strong skills and experience in proactive pitching to media and answering call outs
Understanding of PR language and ability to write clear, engaging, original press releases, pitches and media alerts with 100% attention to detail
Existing relationships with top tier US Media across business, news, tech, health, beauty, lifestyle categories
Understanding of SEO, Google Analytics, Affiliate Programs is extremely advantageous
Able to demonstrate examples / show portfolio of original or breakthrough PR stories that were successfully published
Understanding and ability to break from the typical PR norm and make a brand stand out
Excellent verbal, written, visual/presentation and interpersonal communication skills
Upbeat and enthusiastic, proactive attitude to get the job done and achieve timely results
Experience of working with beauty or luxury brand preferred but not essential
Native English speaking candidates only.
Apply
| FOREO
ID:220678 | 2015/06/13/20点
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