| Key Responsibilities:
- Identify, develop and execute a global brand strategy t...Key Responsibilities:
- Identify, develop and execute a global brand strategy that will increase brand awareness, enhance brand equity, build customer loyalty, and increase our brand's market value.
- Develop, manage and execute co-branding plans with direct customers to ensure we continuously maintain and improve our brand value.
- Lead with the launch of new games and gain early market acceptance.
- Coordinate with the global operation team and global marketing team to ensure consistent communications of all brand messaging.
Requirements:
- Strong market analysis, strategic positioning and analytical skills
- Bachelors degree in Marketing, Business or similar field of study required.
- Strong English communication skills (oral, verbal and written)
- Experience in a 4A's agency is a plus
- Located in (or willing to relocate to) Shanghai, China
Xuhui
| 上海游族信息技术有限公司
ID:216873 | 2015/01/26/09点
