| Job Purpose 工作目标:
The Events & Brand Manager is responsible for developin...Job Purpose 工作目标:
The Events & Brand Manager is responsible for developing and growing their product’s brand and market presence, managing social media activity and planning and executing events and strategic partnerships. As part of their job, the Events & Brand Manager plans the social media campaigns, distribution and events for their products and sets goals with the manager, executes that plan, and also designs all branded gifts for the events. Finally, the Events & Brand Manager works as a point-person who collects ideas for in-house brands, collates them, and works with Production to see them executed.
Job Responsibilities 工作责任：
□ Work with Head of Marketing & Communications to plan and set goals for dynamic marketing campaigns, including events, social media, and strategic sponsorship.
□ Work with Editorial and Production to develop the brand’s identity, and base all marketing activities thereon.
□ Set up social media strategy and maintain daily activity across all accounts. Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting “chatter” and other relevant online data, and maintaining posting schedules
□ Work with all department leaders to help create promotional concepts that build brand presence and drive community influence and salability of products.
□ Cooperate with Editorial and Sales to seek out events sponsorship opportunities that are in line with the brand’s identity, and finalize all proposals with sponsors.
□ Work with Sales to find events sponsors and finalize all deals with said sponsors. also, training the sales to understand about our event before they go to selling the sponsorship
□ Work with Editorial and Production to design in-house and events ads, and see them through to publication.
□ Building the relationship with all the target Chinese schools and clients
□ Maintain current knowledge of industry marketing activities to create closer relationships with the company’s target communities and establish successful event Marketing programs.
