| Job Description
We are looking for a part-time methodical Market Research ana...Job Description
We are looking for a part-time methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful candidate will be able to analyse autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness. The candidate will have to perform the research on Chinese market while the project is live in India.
Responsibilities
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyse statistical data using modern and traditional methods to collect them
• Perform valid and reliable SWOT analysis
• Interpret data, formulate reports and make recommendations
• Catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices
Requirements
• Proven market research analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills in English
• Strong analytical and critical thinking
• Should be able to work in an autonomous fashion.
Preferred skills
• Search engines, web analytics and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
