| Fabulous role for an expat who is passionate about education and the role of edu...Fabulous role for an expat who is passionate about education and the role of education in today’s world. This is a lead role for an International School in Beijing.
Major Responsibilities:
Work with the Marketing Director and the regional team to define marketing and sales strategies to optimize brand image and market share in the respective markets;
Develop and implement digital marketing strategies and integrate with traditional marketing efforts;
Audit and maintain up to date corporate website information;
Execute Search Marketing Optimisation (SEO) and Search Engine Marketing (SEM) campaigns for Global Marketing Division;
Manage and analyze corporate website and other online media or vehicles’ traffic performance to optimize quality leads generation;
Ensure excellent execution of marketing activities and production of high quality collateral materials in order to achieve branding and marketing objectives;
Prepare articles for press release, both for online and offline;
Maintain close communication and coordination with the marketing and admission teams on implementation of marketing activities and plans;
Liaise with external partners for related marketing projects;
Assist budget preparation, monitor actual spending for the Global Marketing Division;
Provide guidance and support to each location and ensure reports, researches and regular updates are submitted on time;
Occasional on-site marketing and admissions support for the school;
Assist with any ad hoc research or other marketing projects assigned by the Marketing Director and provide marketing administrative support as necessary;
Requirements:
University graduate of Marketing or related discipline
With minimum 6 years experience in marketing or public relations, preferably with regional exposure; digital marketing experience is a must;
Fluent ENGLISH is essential - Chinese, Mandarin a plus.
Proficient in Microsoft Office and digital analytics.
Strong project management, communication and interpersonal skills.
Creative, fresh thinking and attention to details.
Able to work independently and displays a positive attitude in confronting & resolving problems
